Atelier Bow-Wow is a Tokyo-based firm founded by Yoshiharu Tsukamoto and Momoyo Kaijima in 1992. The pair's interest lies in diverse fields ranging from architectural design to urban research and the creation of public artworks, based on the theory called “behaviorology”.
The practice has designed and built houses, public and commercial buildings mainly in Tokyo, but also in Europe and the USA. Their urban research studies have led to the experimental project 'micro-public-space', a new concept of the public space, which has been exhibited across the world.
Atelier Bow-Wow’s works are produced from the concept “architectural behaviorology”. The word “behavior” includes behaviors of natural elements such as light, air, heat, wind, and water, but also human behavior and buildings’ behavior. “Architectural behaviorology” investigates the mechanism of these behaviors and aims to synthesize them in order to optimize their performance in its specific context. It focuses the repetitive, rhythmical, shareable aspects of behavior, and shifts the architectural design from individuality based to commonality based.